Tatloc's Story !

Tatloc began not in a boardroom, but in a tattoo studio — with the sting of a fresh tattoo and the frustration of finding the right aftercare.

Hardik Varia, a passionate entrepreneur and tattoo enthusiast, saw a gap: too many aftercare products were either chemical-laden, sticky or just didn’t work for Indian skin and weather. What started as a personal need quickly turned into a mission — to create the perfect aftercare balm that tattoo lovers could actually trust.

After months of research, working closely with tattoo artists and skincare experts, Tatloc was born — a clean, powerful, plant-based formula designed to soothe, heal and protect.

Today, Tatloc isn’t just a product — it’s a movement. Trusted by thousands of artists and customers and proudly ranked #1 on Amazon, Tatloc is redefining tattoo aftercare across the world.

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This isn’t skincare.

This is ink care — made for tattoo lovers, made for artists, made for you.

Founded by Hardik Varia.
Fueled by passion. Powered by purpose.